13 July

Social Media: Art or Science?

The majority of us have a presence on at least one social media platform, whether that’s Instagram, Twitter, Facebook, or something less well known. But, do we ever really think about what drives us when…

29 June

Instagram Takes on YouTube with the Launch of IGTV

“It’s time for video to move forward and evolve” - Instagram CEO, Kevin Systrom.   Nowadays, young people are watching far less broadcast television. But that doesn’t mean their eyes aren’t glued to some kind of screen.…

29 May

Here’s What You Need to Know about YouTube SEO

These days, the power of video is often talked about, but how powerful can a video be if it can’t even be found? First and foremost, and this one probably goes without saying, you’ve got to…

04 May

How to Make the Most of Instagram’s Latest Updates

We’ve been on a bit of an Instagram hype recently, but for good reason. While Facebook has been dominating the headlines, Instagram has been busy working away in the background. The result? Updates, algorithm changes…

20 April

Is Vero the New Instagram?

In the light of Facebook’s recent data scandal and the complaints surrounding Instagram’s algorithm changes, unsurprisingly, people are starting to turn their backs on Zuckerberg and look for another place to post their selfies, promote…

16 March

Is Google Still the Best Place to Advertise?

It’s true: Google has certainly got the lion’s share of the search engine market - some 91% of it worldwide. But does that mean it is now and always will be the best place to…

09 March

Should You Switch to a Business Profile on Instagram?

You’ll lose all your followers overnight, nobody will ever see your posts and you’ll end up shelling out a fortune on promotions just to be noticed. These are just some of the rumours surrounding the…

14 February

How Twitter Finally Turned a Profit

It happened. The moment that CEO Jack Dorsey, among many others, has been waiting for: Twitter finally turned a profit. To say it’s been haemorrhaging money would be a little on the extreme side, as despite fluctuation,…

26 January

The Impact of Facebook’s Algorithm Change

With a whopping 1.37 billion daily active users, well over 20,000 employees and record profit growth and share price year-on-year, on the surface of things, Facebook is doing just fine. But after a recent statement…