27 October

Netflix Launches Ads: Will It Be Enough?

In November, Netflix will launch a new streaming plan that includes adverts after many years of an ad-free platform, and this will be rolled out in 12 countries including the UK.  We take a look at…

14 February

Big Tech and the Future of the News in the UK

In recent years, we have seen increasing hostility between traditional media companies and big tech companies. Where the latter are seeing huge profits and ever-increasing success, news publishers are concerned about their future when tech…

08 April

What is the Future of Music Streaming?

“Streaming isn’t a format: it’s a business model. But streaming is still only one business model, and a business model that in many ways is so constraining, that we really only have one set of…

18 April

5 Times Popular Culture Predicted the Digital Future

Image credit: Filmmaker Magazine   Science fiction films are not always as fictional as we might believe. Many classics include “futuristic” elements which have since been made a reality, in one form or another. From voice search…

28 February

The Benefits & Dangers of Fitness Data Analytics

Fitness watches and healthcare apps are becoming increasingly popular as people aim to make positive lifestyle choices. The ability to monitor your daily activity, whether that’s your step count, heart rate or sleeping patterns, is…

22 February

YouTube Music vs. Spotify: Can Google Compete?

The new version of YouTube’s music streaming platform was officially launched in May 2018 after its first release back in 2015.  It followed in the footsteps of Spotify by offering both free and paid ad-free…

18 January

What Can 'Black Mirror: Bandersnatch' Tell Us About the Media Landscape?

It’s not even been a month since the release of Black Mirror’s Bandersnatch, but most people have now watched and re-watched (or replayed?) it in an attempt to try and find the multiple different endings…

04 May

Are you ready for mobile? Connect, Communicate, Convert

It’s time to think differently. With multiple marketing channels, increasingly demanding consumers and technology continuing to advance by the day, it can be more and more challenging to target your market effectively. Everywhere we glance,…

11 November

What The John Lewis Christmas Advert Can Teach Us About Effective Video Marketing

Last Friday saw John Lewis’ annual Christmas advert (the release of which has become something of a national event) hit televisions and Social Media news feeds across the country. As expected, the whole of the…