31 August

What is the Value of Disruptive Marketing?

You might have heard this buzzword being thrown around in recent years, but what does disruptive marketing actually mean? And how can we use it effectively? In this blog, we explain why disruptive marketing has…

19 December

Why car manufacturers should look to Hyundai Click to Buy

Earlier this year we saw the launch of the Hyundai Click to Buy website, the first car manufacturer to let its customers complete the entire purchase process of a new car online. Buyers are able…

03 October

Mobile-First, Not Mobile-Only

Depending on how you measure it, mobile devices surpassed desktops as the leading digital platform at some point between 2014 and 2017. Although there are variances between the number of users, percentage of traffic or…

19 September

We need to talk about Google

We are slowly getting used to the idea that if you browse certain things online, you will likely see digital ads related to them afterwards - a highly effective form of advertising that is good…

06 September

2017's Winners and Losers of Digital Marketing So Far

In terms of digital marketing, we've seen a lot this year; from the repeated success of Tom's #withoutshoes movement and Lynx's 'is it ok for guys...' campaign to the disaster that was Pepsi's advert starring Kendall Jenner or Nivea's 'White Is Purity' post. With 2017 being so fraught…

22 August

The Right To Be Forgotten & What It Could Mean In The Digital Age 

In a world that is becoming increasingly determined and governed by our online activity, it's no wonder that the 'right to be forgotten' exists as a component of human rights law. More specifically, it exists…

28 June

Google Questions £2 Billion Fine From The European Commission

Google has made headlines once again this week, after being fined a mammoth €2.42bn ($2.7bn or £2.1bn). That’s a record-sized penalty, and is the most recent scandal to fall upon the heap of trouble Google…

08 June

How To Pull Off A Great Instagram Advertising Campaign: A Case Study

We’ve been talking a lot lately about why your business should be advertising on Instagram, so we thought it was about time we gave you a concrete example of a really good Instagram advertising campaign. I’ve…

12 May

What Do The Latest Social Media Statistics Mean For Your Business?

Mark Zuckerberg’s announcement of the impressive latest social media user statistics 2017 revealed that Facebook’s community has now reached 1.9 billion people.   Facebook has received a lot of criticism over the past year; only recently…