We worked directly with the web developer to make sure that the website had a structure which would allow us to optimise for different groups of key search terms. This meant that we could have highly optimised pages without compromising the design or user experience. In order to increase the website's domain authority, we developed a content strategy which would earn links back from authentic and relevant websites.
Roastworks are an independent company dedicated to roasting outstanding quality and fine-tasting coffee.
Their mission is to engage consumers by highlighting the specific qualities of each growing region, coffee varietal and processing method. They also produce Nespresso-compatible coffee pods.