19 September

Google Stadia and the Future of Gaming

Google Stadia is about to launch, and it promises a huge shake-up in the world of video games.   What is Google Stadia? Google Stadia is a new cloud-based venture in the world of gaming. It will be…

05 September

Digital PR vs. Traditional PR: What's the Difference?

PR is a sure-fire way to boost the credibility of your company and maximise brand awareness. Traditional forms of PR have been around for a long time and they all boil down to building relationships…

30 August

How Does Google Assistant Work?

Voice assistants are becoming increasingly popular - whether we use them on our phones or through home assistants. While not everyone is entirely comfortable with the fact that these AI assistants are listening in, they…

23 August

How to Improve Your Local Search Rankings

Local trade and recognition are essential for any business to grow and become successful. Whether yours is a small independent business or a branch of a much larger company, the importance of local search ranking…

16 August

Okay Google: Are You Skynet?

The ‘bad guy’ most identify from Terminator is a robot with a Dutch accent played by Arnold Schwarzenegger. The line “I’ll be back” has become an integral part of our culture, and even people who…

09 August

Instagram is Removing Likes: What Does This Mean for Marketing?

Earlier this year, Instagram began removing likes on posts as part of a new trial. Their aim is to reduce the pressure that the platform places on its users and is a response to increasing…

01 August

The Benefits of Data-Driven Digital Marketing

Digital marketing should never be a guessing game: data is the key to your success. We take a look at some of the key benefits of having a data-driven approach to your marketing.   Learn audience behaviours One…

25 July

How to Grow Your E-Commerce Business

Successfully growing your e-commerce business will depend on you using a combination of online marketing strategies including SEO, social media, paid advertising and content marketing. In a crowded online marketplace, it’s important to take a…

18 July

Social Media and Politics: A Dangerous Relationship?

(Image credit: Elio Santos)   Social media is often thought of as both a wonderful and dangerous tool. It allows instant connection, the sharing of experiences and discussion around trending topics. For brands, it has offered the…