10 June

The Balancing Act: User Experience and SEO

Some people make the mistake of putting their SEO objectives before a positive user experience, and even before the content itself. A piece of content with nothing worthwhile to say, no matter how much traffic…

22 May

A Guide to Repurposing Blog Content

Repurposing can help give new life to some of your most successful content by exposing it to a new audience and revitalising the interest of previous users. Repurposing blog content isn’t lazy; if done well,…

16 May

How to Use Google Trends for SEO

Google Trends is mostly viewed as a fun tool which helps us get a glimpse into what’s going on in the world. Much like the trending function on Twitter, we can use it to find…

09 May

Spotlight: Talking Web Design with Studio Illicit

For our latest “Spotlight” interview, we caught up with Amy from Studio Illicit to chat about all things web design. From the popularity of mobile-first features and minimalist designs to the importance of balancing creativity with…

02 May

Data Privacy Scandals: Why We Don't Care as Much as We Should

For the past few months, Huawei have been caught in quite the data privacy scandal, with senior officials around the world accusing them of carrying out cyber-espionage. In spite of these concerns, The Daily Telegraph reported…

26 April

Google Location Tracking: Is Big Brother Watching You?

As the crackdown on the digital giants continues following the Cambridge Analytica scandal, officials are beginning to question Google’s extensive location tracking and data collection. News reports state that, earlier this week, members of the…

18 April

5 Times Popular Culture Predicted the Digital Future

Image credit: Filmmaker Magazine   Science fiction films are not always as fictional as we might believe. Many classics include “futuristic” elements which have since been made a reality, in one form or another. From voice search…

11 April

Google Featured Snippet: How Does it Work?

Google featured snippets, otherwise known as “position zero” or the “answer box”, are fast becoming the most desirable goal for digital marketers. In this blog post, we look at how they work and the different…

04 April

Spotlight: ADPR Talk Digital Trends and PR Disasters

In this instalment of our “Spotlight” series, we spoke to Sophie Foyle from ADPR about digital trends, PR disaster stories and creating an effective communications strategy.   What are your predictions for trends in marketing and PR…