25 November
How to win at Black Friday and Cyber Monday
Black Friday has been a rather controversial topic this year, with many people claiming the mass-shopping event is a “complete scam”. For instance CEO of fashion chain Jigsaw, Peter Ruis, stated the discounts that shops…
24 November
How To Make A Good Facebook Ad: A Case Study
Our digital marketing extraordinaire, Harry, did a good thing. He had a long hard think about what makes a good Facebook ad and then he shared his knowledge with us so that we can all go out and make…
22 November
What does it take to go viral?
Last week, Harry and I attended The Business Show 2016, at London’s Olympia Exhibition Centre. Inside, red, green, blue and purple carpets lead the way into various ‘zones’ and, much like Dorothy and Toto along…
15 November
How Instagram Is Changing The Way We Shop
You may have read our recent blog on the ways in which Smartphones have changed the way we browse. If you haven’t then I won’t lie to you, I’m pretty hurt. But don’t worry you…
11 November
What can we learn from the John Lewis Advert?
Marketing magicians John Lewis have done it again! While most adverts have us escaping the room for a quick wee or a chance to boil the kettle, muting the TV to check our Instagram feed…
08 November
Admiral’s new algorithm: where do we draw the line?
Last week, Facebook blocked a car insurance plan proposed by Admiral, which hoped to view young drivers' profiles in order to help set car insurance premiums.
The company wanted to use computer analysis of likes and…